Thai law for AI products, assistants and agent platforms

The rules AI companies most often have to examine are: Personal Data Protection Act; Digital platform notification (ETDA); Copyright Act: who owns the code; Foreign Business Act. Which apply depends on the actual model.

If the business offers goods or services to people in Thailand, paid or free, or monitors their behaviour there, even from outside Thailand. An offshore controller generally needs a representative in Thailand. (PDPA B.E. 2562, ss. 5, 37(5), 38).

If the service connects businesses, consumers or users for electronic transactions and passes THB 50 million a year platform revenue in Thailand (juristic person) or 5,000 monthly Thai users; platforms below the thresholds give a shorter notification. Platforms outside Thailand serving Thai users are covered. (Royal Decree on Digital Platform Services B.E. 2565, ss. 3, 8, 9, 10).

Work an employee creates belongs to the employee unless agreed otherwise in writing; commissioned work belongs to the client unless agreed otherwise. (Copyright Act B.E. 2537, ss. 9, 10).